If you don’t update you aren’t current Updating is critical in creating a current and complete website. Introducing a new product? Win an award? Been on TV? Have newsworthy announcements? Change of personnel? Create a new department? We need to know. Stagnant website A stagnant website also known as a […]
Continue readingPress Releases: Why Everyone Thinks They Can Write Them
Yes, There Really is a Need for a Professional to do the Job Why Pay Someone Else? This is a subject near and dear to my heart. In business, for the longest time, everyone assumed that the job of Public Relations is a job anyone could do. It wasn’t, and […]
Continue readingThe importance of full disclosure
Sounds important and a bit legal doesn’t it? Well, it is important but it has nothing to do with legalities. It has to do with providing all the information you possibly can to the manager of your website. You may say “but I do provide them with information about our […]
Continue readingWhen Driving the Creative Title” Highway”, Keep to the Left!
SEO, Title Tags, Meta Tags, Descriptions and Key Words…Huh? Author: Cathy Derechailo, SEO Copy Writer I admit it. After 40 years of writing, Search Engine Optimization (SEO) copy writing presented a challenge. This SEO thing was a different way to approach creating titles in something called a Title Tag and […]
Continue readingA complete website
Because we are in an era where our electronic information can make or break us, understanding what makes a complete website is more important than ever. Complete means several things. If you sell a product, the importance of providing a full description of each product including a picture, specs, etc. […]
Continue readingSpam
Spam keeps evolving and getting better and better at getting us to click on email links we should never trust. Look very carefully at any notice from a branded company or bank. They would never use alias emails or send anything that was really important through your email service. If […]
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