Press Release Optimization


Distributing press releases online is a powerful way to a) alert the search engines that you are a business doing business online and b) create relevant inbound links to your website. They are ALWAYS recommended as part of a SEO campaign.

Online Optimized Press Release Services:

  • Interviewing and copy writing a press release
  • Editing and formatting a print press release
  • Optimizing press releases
  • Submitting press releases
  • Embedding press releases on your website News or Blog
  • Posting on Social Media

Newsworthy Topics for Online Optimized Press Releases

Many small to medium size businesses don't take advantage of online press releases because they don't think they have newsworthy news. Here are some ideas to consider for your next online press release:

  • Product/service announcement
  • Business/staff participating in non-profit event
  • Event Announcement or Post Event Review
  • Change of hours, location, moving, new website
  • Detailed Case study
  • New/changed department support, customer service
  • New employee, new certifications for employee
  • New program, ebook or training to support product/service
  • New social media campaign, i.e. campaign for a purpose
  • New online videos
  • Human interest - an interesting story of product/service

Pricing of Online Press Releases

Pricing varies depending on the services needed. Online PR fees are usually paid ala carte - when the news is available. There are three elements to the cost; copy writing, SEO, and PR distribution.

Copy writing services include the interview, writing, and editing of a press release. Press releases are distributed online via a 3rd party PR distribution firm which incur a distribution fee. The SEO team will further edit the press release, submit the PR to the distribution and embed or post to other Internet marketing channels.

Contact Netcetra to learn how online PRs can help promote your business.

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